Nike and the Building of a Global Brand

When I was in high school, my English teacher gave out an assignment to perform a speech in front of the entire class. We were given the freedom to talk about anything we wanted to, as long as we kept everyone awake during the presentation. As a grade 10 student in the 90’s, there wasn’t much more to think about other than music, girls, sports and clothes.
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Lebron Inc.: The Business of Chasing Greatness

Posse. A word not used heavily since the late 90’s. Outside the of the Black community, some might say it has a negative connotation. Though it’s used loosely to describe people who would be considered your inner circle, don’t try to convince three-time NBA champion, Lebron James, that was the intent of legendary coach, Phil Jackson, last November.
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