Why Lavar Ball is a Marketing Genius

Loud. Obnoxious. Overbearing. Idiot. In the process of describing LaVar Ball to your friend that has been living under a rock for the last six months, there’s no shortage of words that come to mind. Ball has easily become a polarizing figure in the sports world and the hype train surrounding him and his born and bred basketball star sons doesn’t seem to be slowing down anytime soon. 
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