This past week Burger King released an ad that blew my mind. Its an amazing example of how companies can exhibit social responsibility without sacrificing their message of their product. Before I go any further, watch the clip
Growing up I had the opportunity to watch an entrepreneur in action.
Seeing my dad daily build his photography business, and then eventually helping at jobs throughout my time as a teenager and young adult was an awarding experience.
In the last 12 months my wife has travelled to Uganda, Chicago, New York (twice), Atlanta, Los Angeles and San Francisco. In the last 8 years she has hopped on a plane to go somewhere fascinating on average 2-3 times a year. During that time I have travelled with her a grand total of twice. Once on our 10 year anniversary vacation to Mexico in 2013 and to New York last year on one of her many public speaking business trips. I know what you’re thinking, and no my wife is not a serial traveller.
I’m at work, it’s March Break and the kids are home for a week. I get a call from my wife who runs and operates her own business sometimes from home. “Your son wants to go dumpster diving.”
“You heard me,” she continued. “Dumpster diving.”
“He says it could make him money. He can do it as a business.”