With Digital Marketing on the rise, is traditional marketing dead?
This is one of several questions I asked Marketing “Champion” Kathy Hunter in my interview with her recently.
Building a Digital Marketing strategy can be a daunting task for many entrepreneurs and business owners. Which is why may hire companies to do the work for them.
If you’re a business owner that doesn’t have the capital to invest in a digital marketing company and want to create a DIY strategy, there are a few key points of advice that you should know.
“Are you really ready to be an entrepreneur? Or do you just need more autonomy in your daily work at your current job? Think about that for a minute…” – Sheldon Barrocks, Facebook Status, 2017 ©
Growing up I had the opportunity to watch an entrepreneur in action.
Seeing my dad daily build his photography business, and then eventually helping at jobs throughout my time as a teenager and young adult was an awarding experience.
What’s Trending? How do we find out and why should we care? Because copying a trend is an effective way of getting people’s attention? How do we know for sure? Or maybe an individual’s uniqueness could be the key to creative effectiveness.
When I was in high school, my English teacher gave out an assignment to perform a speech in front of the entire class. We were given the freedom to talk about anything we wanted to, as long as we kept everyone awake during the presentation. As a grade 10 student in the 90’s, there wasn’t much more to think about other than music, girls, sports and clothes.
Let’s be honest.
When you’re first starting out as a blogger, digital marketer, content creator, you will not have a budget to hire a professional graphic designer to create things like your logo, website and any other creative promotional items you may need.
Loud. Obnoxious. Overbearing. Idiot. In the process of describing LaVar Ball to your friend that has been living under a rock for the last six months, there’s no shortage of words that come to mind. Ball has easily become a polarizing figure in the sports world and the hype train surrounding him and his born and bred basketball star sons doesn’t seem to be slowing down anytime soon.
In the last 12 months my wife has travelled to Uganda, Chicago, New York (twice), Atlanta, Los Angeles and San Francisco. In the last 8 years she has hopped on a plane to go somewhere fascinating on average 2-3 times a year. During that time I have travelled with her a grand total of twice. Once on our 10 year anniversary vacation to Mexico in 2013 and to New York last year on one of her many public speaking business trips. I know what you’re thinking, and no my wife is not a serial traveller.
I’m at work, it’s March Break and the kids are home for a week. I get a call from my wife who runs and operates her own business sometimes from home. “Your son wants to go dumpster diving.”
“You heard me,” she continued. “Dumpster diving.”
“He says it could make him money. He can do it as a business.”