Why you Need a Media Company Mentality

Building a Digital Marketing strategy can be a daunting task for many entrepreneurs and business owners. Which is why may hire companies to do the work for them.

If you’re a business owner that doesn’t have the capital to invest in a digital marketing company and want to create a DIY strategy, there are a few key points of advice that you should know.
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Nike and the Building of a Global Brand

When I was in high school, my English teacher gave out an assignment to perform a speech in front of the entire class. We were given the freedom to talk about anything we wanted to, as long as we kept everyone awake during the presentation. As a grade 10 student in the 90’s, there wasn’t much more to think about other than music, girls, sports and clothes.
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Why Lavar Ball is a Marketing Genius

Loud. Obnoxious. Overbearing. Idiot. In the process of describing LaVar Ball to your friend that has been living under a rock for the last six months, there’s no shortage of words that come to mind. Ball has easily become a polarizing figure in the sports world and the hype train surrounding him and his born and bred basketball star sons doesn’t seem to be slowing down anytime soon. 
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5 Ways to Support Your Celebrity Spouse

In the last 12 months my wife has travelled to Uganda, Chicago, New York (twice), Atlanta, Los Angeles and San Francisco. In the last 8 years she has hopped on a plane to go somewhere fascinating on average 2-3 times a year. During that time I have travelled with her a grand total of twice. Once on our 10 year anniversary vacation to Mexico in 2013 and to New York last year on one of her many public speaking business trips. I know what you’re thinking, and no my wife is not a serial traveller.  
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5 Reasons I Teach My Kids about Business

I’m at work, it’s March Break and the kids are home for a week. I get a call from my wife who runs and operates her own business sometimes from home. “Your son wants to go dumpster diving.”

“Huh?”

“You heard me,” she continued. “Dumpster diving.”

“Why?”

“He says it could make him money. He can do it as a business.”
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