Sneakerheadz: A Film About Design, Business and Culture

Grade 5, public school, 1991. I knew a kid in my class who lived in the same low income co-op as I did, but there was a noticeable difference between us both. He came to school with a new pair of kicks every week. At the time it seemed like every week, but it was probably every few months. Black and red trim Jordans. Nike Bo Jackson cross trainers. White and blue Patrick Ewing high tops. This kids had a impressive collection at the ripe age of 11 years old.My envy didn’t do un-noticed while I rocked my all white pair of Brooks tennis shoes.

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