Lebron Inc.: The Business of Chasing Greatness

Posse. A word not used heavily since the late 90’s. Outside the of the Black community, some might say it has a negative connotation. Though it’s used loosely to describe people who would be considered your inner circle, don’t try to convince three-time NBA champion, Lebron James, that was the intent of legendary coach, Phil Jackson, last November. Jackson used the term in reference to Lebron’s family and business associates during an interview with ESPN when describing his time with the Miami Heat. Lebron made his displeasure known almost immediately after the story was released. Read more on SHIFTERMAGAZINE.COM >

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