Why Lavar Ball is a Marketing Genius

Loud. Obnoxious. Overbearing. Idiot. In the process of describing LaVar Ball to your friend that has been living under a rock for the last six months, there’s no shortage of words that come to mind. Ball has easily become a polarizing figure in the sports world and the hype train surrounding him and his born and bred basketball star sons doesn’t seem to be slowing down anytime soon. 

In our media feasting, information hungry culture, LaVar Ball has been everywhere- ESPN, Slam Magazine, Sports Illustrated, Sportscenter, and on every other post on your social media feed. Day by day another LaVar Ball soundbite becomes available for the media and sports world to over examine and scrutinize, looking for plot holes in the real life fairy tale of a man and his three basketball playing sons with the last name “Ball”. Really? Read more at SHIFTERMAGAZINE.COM >

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