I always loved the Dyson vacuum commercials growing up.
They changed the game on how cleaning your home should be, focusing on making it more intuitive to how we move and where we actually need to clean.
It was innovative. They set themselves apart from their competitors with their design and high price point. They knew their market and never shifted from it.
Today, amidst the COVID-19 pandemic, they’ve switched gears to provide help in light of the shortage in medical equipment.
In just 10 days Dyson has designed a unique ventilator specifically for COVID-19 patients. Here are the details from Inc.com:
“According to a letter from the company’s founder to its employees, James Dyson says the company’s goal was “to design and build an entirely new ventilator, The CoVent. This new device can be manufactured quickly, efficiently, and at volume. It is designed to address the specific clinical needs of Covid-19 patients, and it is suited to a variety of clinical settings.“
“Working with The Technology Partnership, the company says it is working on how to quickly produce the ventilators once they are approved by the U.K. government. Dyson also says it will donate an additional 5,000 units to different countries. Those ventilators will come in handy in places that are quickly running out of beds. It’s not an exaggeration to say that this is a life and death effort, as hospitals have become crowded with Covid-19 patients.“
Dyson has caught on to what real innovation looks like. They saw a need and utilized their creative genius to create not just a cool product, but one that can save thousands of lives. And can be produced quickly!
It can be a piece of equipment that can save lives. Updating supply chains to get vital supplies to the most vulnerable. Improving communication technology to expedite the flow of critical health information.
Real innovation focuses on the human needs of the moment. Because what’s more important than the ‘quality of life’ of those around us.