Why do we need Project Managers when we have corporate VPs, directors, managers, assistant managers, coordinators and other skilled associates? Because some projects take longer…
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Published November 5, 2020
Category: Business
Published September 10, 2020
Match the Right Intensity
If you’ve ever played organized sports at any level, you would have experienced your coach telling you to “match the intensity level” of your opponent.…
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Published July 6, 2020
Take Time to Be Meticulous
When great ideas come we tend to put our focus on the end results. The idea of what we want to see. The picture perfect…
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Published May 2, 2020
Creative Loyalty Doesn’t Exist
Giving your word to someone and keeping is standard practice for maintaining your integrity throughout business and in life. The same doesn’t apply to your…
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Published April 30, 2020
Your Brand: Aim To Be A Proprietary Eponym
Kleenex, Q-Tip, Xerox, Band-aid, Jeep are just a few iconic brands that we broadly use to identify all products in their specific market. The official…
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Published April 25, 2020
You’re Customers Should Love You
About 8 years ago I had a scheduled quarterly business review with a major client from the the company I worked for. The meeting just…
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Published April 22, 2020
Autonomy Over Everything
Anyone can be an entreprenuer. But not everyone should pursue entreprenuership. Social media has glamorized many things, most of all being an entrepreneur. The idea…
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Published April 15, 2020
Integrity: The Foundation of Your Business
Burger King has been banned from showing adverts suggesting its Rebel Whopper, which is cooked alongside meat and contains egg, is vegan-friendly. The Advertising Standards…
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Published April 9, 2020
Outsourcing: Pay Someone Else to do It
A few weeks ago I was commissioned to write a piece for a reputable online magazine. It was contingent on conducting several interviews with individuals…
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Published April 7, 2020
Benefits of Unconventional Partnerships
Back in the summer of 2019 I attended a the General Mills Carrier Summit. It’s an opportunity for the iconic cereal brand to connect with…
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