Nike and the Building of a Global Brand

When I was in high school, my English teacher gave out an assignment to perform a speech in front of the entire class. We were given the freedom to talk about anything we wanted to, as long as we kept everyone awake during the presentation. As a grade 10 student in the 90’s, there wasn’t much more to think about other than music, girls, sports and clothes.
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Why Lavar Ball is a Marketing Genius

Loud. Obnoxious. Overbearing. Idiot. In the process of describing LaVar Ball to your friend that has been living under a rock for the last six months, there’s no shortage of words that come to mind. Ball has easily become a polarizing figure in the sports world and the hype train surrounding him and his born and bred basketball star sons doesn’t seem to be slowing down anytime soon. 
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5 Reasons I Teach My Kids about Business

I’m at work, it’s March Break and the kids are home for a week. I get a call from my wife who runs and operates her own business sometimes from home. “Your son wants to go dumpster diving.”

“Huh?”

“You heard me,” she continued. “Dumpster diving.”

“Why?”

“He says it could make him money. He can do it as a business.”
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Lebron Inc.: The Business of Chasing Greatness

Posse. A word not used heavily since the late 90’s. Outside the of the Black community, some might say it has a negative connotation. Though it’s used loosely to describe people who would be considered your inner circle, don’t try to convince three-time NBA champion, Lebron James, that was the intent of legendary coach, Phil Jackson, last November.
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