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Category: Branding

Share Your Ideas to the World

I’m here sitting on my living room couch thinking of what to write while watching the Sonic the Hedgehog movie with my young kids.

It dawned on me that the Sonic brand has been around for over 30 years. A single video game concept idea ended up creating dozens more video game titles, for major consoles and mobile phones, several TV series, books, toys, other random merchandise and now a full length feature film.

It’s not unusual to think that the original idea of Sonic was probably rejected a few times or shunned as being ridiculous. But once given the chance to flourish, the character Sonic has been infectious for at least 2 generations of fans.

If a blue, wise-talking, cartoon like hedgehog with blazing speed can evolve into multimillion dollar merchandise empire, then our ideas shouldn’t seem so outrageous that we’re afraid to share them with the world.

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Your Brand: Aim To Be A Proprietary Eponym

Kleenex, Q-Tip, Xerox, Band-aid, Jeep are just a few iconic brands that we broadly use to identify all products in their specific market.

The official term is Proprietary Eponym. It’s brand recognition at its finest. And it’s something we should strive for.

Here’s a brief description:

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark’s holder. (Wikipedia)

Realistically there’s a very low percentage of us achieving this feat. But that doesn’t stop us from trying to make it happen.

It’s all about the mindset we need to have when building our personal or business brands.

Our brands need to be strongly connected to a value proposition (A promise of value to be delivered, communicated, and acknowledged) to be effective but more importantly memorable.

Proprietary Eponyms have strong value propositions. We know what they can offer us just by their name alone.

Again we may not become generic trademarks but our brand strategy should be designed and established around this idea.

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