Skip to content

Sheldonbarrocks.com Posts

That’s How We Scroll!

On average we scroll through 300 feet (90 meters) of social media content daily. As a business owner or content creator that poses two major problems.

One, how do we go about creating something meaningful that will grab the attention of your target audience enough to make them slow their scroll?

And two, how do we stop ourselves from getting stuck scrolling down the social media content rabbit hole, which ultimately leads to a lack of true productivity and originality in our own work.

The addictive nature of social media makes it an ideal source for marketing to audiences (and an ideal source for wasting time.). But the sheer amount of content consumed in a day is shortening the attention span of that same audience. And more importantly our own.

What’s the answer? Purposeful content.

Purposeful content should lead our audiences and ourselves to do 3 things: Stop, think and eventually take action.We need to create it and we need to consume it. Everything else needs to be discarded.

In the digital age, people spend countless hours throughout the day on social media and at the end of the day have absolutely nothing to show for it.” – Germany Kent

Leave a Comment

From Okay to Awesome

The creative process is usually invisioned as this deep fulfilling experience of going into a trance and producing our best work from it over and over again. It typically does work that way though.

I follow venture capitalist Arlene Dickinson on. She’s most known for appearing on the popular show Dragon’s Den for over 10 years. For Americans reading this, Dragon’s Den is the original Shark Tank.

She recently posted the following on LinkedIn that fully summarized the creative process we actually go through.

THE CREATIVE PROCESS

1. THIS IS AWESOME

2. THIS IS TRICKY

3. THIS IS SH#%T

4. I AM SH#%T

5. THIS MIGHT BE OK

6. THIS IS AWESOME

I couldn’t help but laugh inside and fully agree with the accuracy of the sentiments.

Our creative process isn’t as linear as we’d like it to be. But the emotional roller coaster we ride can end up being a significant source from where we pull our greatest ideas and solutions from.

In other words, what’s starts off as SH#%T might actually end up as being AWESOME.

Leave a Comment

Potential Requires Process

When we have big aspirations to accomplish something significant, our brain by default goes into short cut mode and tries to find the quickest or easiest way to get there. It’s the very reason microwaves were invented.

I just finished reading the highly regarded book ‘Can’t Hurt Me’ by David Goggins. At the end when he gives his acknowledgements to those who supported him, he reveals the book was a 7 year process in the making. That wasn’t the original timeline but a result of getting the most out of the opportunity to share his story. The book went on to be a New York Times Best Seller.

A consideration of how much time will be used executing a thorough process hardly comes to mind at first but creeps up on use once we’re in the midst of the journey.

It’s important to understand that in anything we seek to do, no matter how long it takes, process is the key to unlocking our full potential.

“If you quit on the process, you are quitting on the result.” – Idowu Koyenikan

Leave a Comment

‘Hands Free’ Innovation

When innovation is introduced, the first question we should ask is ‘why’? Instead of declaring ‘no one asked for this!’

In the case of Nike’s new Go FlyEase ‘hands free’ sneakers, someone did ask for it and the global sneaker brand fully committed to taking on the challenge.

That someone was Matthew Walzer who in 2012 at 16 years of age wrote a letter to Nike about the need for such a design. Walzer detailed in the letter how his battle with Cerebral Palsy made doing simple functions like tying his own shoes challenging.

“At 16 years old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become totally self-sufficient, I find this extremely frustrating and, at times, embarrassing.”

Nike designer Tobie Hatfield led the project and ultimately finalized the design with the help of Walzer. The Nike Go FlyEase allows Walzer to use only his feet to secure his shoes.

Sometimes at first ‘social media’ glance innovation looks like a waste of time and resources. And that we need to be convinced of the benefit to our individual lives. Like slip-on running shoes.

But if we’re brave enough to stop scrolling for a minute and research the ‘why’ we’ll be pleasantly surprised that a need for innovation was there all along. We just had to look for it.

Leave a Comment

Untarnished Super Bowl Rings

In 2020 and 2021 veteran running back LeSean Mckoy won back to back Super Bowl championships with 2 different teams: The Kansas City Chiefs and the Tampa Bay Buccaneers respectively.

Several media pundits were quick to point out that he never played a single minute in each game. Those same individuals wouldn’t be as quick to tell you that despite not playing in the big game McKoy achieved his 8th straight year of 1000 yards or more from scrimmage.

If you’re not familiar with that football term, just know it’s not something the majority of NFL players today can say they’ve accomplished. Also being a veteran player there were other leadership intangibles Mckoy brought to the team that could have easily gone unnoticed by the causal fan or media ‘expert’.

And that’s okay, because Mckoy will always be known as a Super Bowl Champion and it can never be taken away from him. He made the conscious decision to agree to his role in the team. And executed it when called upon.

When we sign up to do anything we must ask ourselves are we genuinely interested in experiencing success that will be personally and corporately satisfying? Or are we just interested in social notoriety? Long term, significant success tends to be the result of the former than the latter.

Success is still success even when the masses have no idea of it ever happening.

Leave a Comment

What’s Your Favourite Chocolate Bar?

As I’m writing this I currently work for one of the world’s largest chocolate and pet food manufacturers. Mars Inc. has been around for over 100 years and I was fortunate enough to land a position with them in their commercial division last spring.

But that’s how it’s currently going, not how it started.

In 2015 I had applied for a different position with Mars and was invited in for an interview. Though I could have answered some of the questions better, overall I felt I had wrapped up the discussion on a high note. That’s until they asked me the final question:

Mars: “So what’s your favourite chocolate bar?”

Me: “Reese peanut butter cups.”

Mars: “Hmm, oh ok that’s not one of ours.”

Me: {Makes awkward smiley face}

In my preparation I overlooked one of the most basic fundamental principles in impressing during an interview: understanding the difference between a company’s products and their competitors.

Not saying that mishap was the reason I didn’t get the job, but I’m confident it didn’t help my cause.

My advice: over prepare for big opportunities. The devil will always be in the details.

Leave a Comment

Kid Thinking

If you step into my home office you’ll notice something very playful about the surroundings.

I have books I’ve read and want to read in several different places. Some on my desk and more on a floating shelf. The covers of the books tend to be bright and multi-coloured, and relate to the subject matter of being creative.

Branded logos for Mars Inc. (the company I work for) are framed on my wall and in other visible areas. Skittles, Twix, Snickers and the M&M’s characters fill my work space with even more bright colours and creative images.

I have my NFL Funko Pop collection sitting on my desk and shelf. And of course I have my kids artwork hanging proudly in several different areas on the walls.

There’s a reason for all this colourful, bright, childlike madness around me each day. It’s to stay in a constant state of creativity. As we get older we slowly lose the creative innocence we had as kids. Peter Himmelman the author of Let Me Out: Unlock Your Creative Mind and Bring Your Ideas to Life puts it this way in a 2016 article for Time Magazine:

When a child is engaged in play, she is taking material from her inner reality, or dream world, and placing it into external reality, or what we might call the real world.

Play then becomes the intersection of dream and reality. I call that… “Kid-Thinking.” Very young children don’t think about the consequences or how they’ll be perceived; they just play.

Studies have shown that when we fully immerse ourselves in joyous doing—as opposed to anxious mulling—we can become more creative.

Books, brand images, Funko Pops, kids paintings in my office all remind me that even at 40 years of age, my inner child creative potential is limitless. I just need to give it permission to be so.

Leave a Comment

Our Real Enemy

Our internal governor consistently stops us from taking risks. It’s either to avoid the pain of failure or the pain of looking foolish Or both.

For that reason we always look for what’s safe. What’s ideal. What’s common. Blending in and not standing out feeds our governor’s appetite for safety and security.

Then we read about a farmer renting her goats for £5.00 each to individuals who wanted to have goats show up as a joke on Zoom calls.

Her goats have now appeared in virtual meetings all over the world, including in the US, Russia, China and Australia, with some people donating far more than the £5.00 charge for an appearance.

She ended up making £50,000 from the gig. I guess it was just an untapped market. But a market none the less that she was not afraid of jumping into and potentially looking foolish.

Our battle with stepping out and creating something great is not about what other people think. It’s the consistent battle with our own governor that we need to be prepared to face daily.

Leave a Comment

Inclusion & Diversity = Authenticity

My favourite part from the Disney/Pixar movie Soul is easily the barbershop scene. A few weeks after watching the movie I learned the barbershop scene wasn’t part of the original screenplay.

Yeah, that scene was my idea. It wasn’t even in the film. I said like, “This guy has to pass through authentically Black spaces and there’s no more authentically Black space than a barbershop.”

Kemp Powers, a co-director for Soul who happens to be black , felt the movie was lacking a scene showing an authentic black experience with the characters. Through his own personal experiences he thought adding a barbershop scene to the storyline would fill that void:

Hair falls gently down to the floor. That’s how the scene opens. You hear the clippers buzzing and the hair falls onto Dez’s (the barber) Timberland boots….I just knew that it would be incredible to see the process of a Black haircut up close, in a Pixar film.

The animators took trips to the barbershops, and they sat there, and barbers worked through all of their tools so that everything was done in order. The level of detail that goes into everything; nothing happens in an animated film by accident.(Quotes from interview on State.com)

Having a co-black director in place, Pixar provided opportunities for culturally relevant ideas like adding the barbershop to actually happen. But they didn’t stop there with Soul.

All the key elements of the film were run by the internal culture trust made of Pixar’s Black employees. Areas like character designs, set designs, and more, to ensure the film felt culturally authentic. Additionally Pixar brought in external consultants to assist with lighting black skin to bring an authentic, distinct look to the black characters.

Soul feels the way it does when you watch it because all of these elements were considered ahead of time by Pixar. It’s impossible to create an culturally authentic experience without providing room for equity, inclusion and diversity in the creative decision making process.

Leave a Comment

The Truth About Success

….is that it’s not a destination.

It’s about moving past the place of needing personal validation from others that you’ve ‘made it’.

It’s truly believing your unique ability has a place in this world to make a difference.

It’s understanding personal failure will happen but doesn’t define the person you are.

Success will always be more about what you believe to be true about yourself then what you seem to accomplish.

Leave a Comment