Mayweather vs. Mcgregor and the Social Media Effect

And just like the spectacle has come to an end.

After months of non-stop promotion, article after article, sound bite after sound bite, and even a somewhat lame four city promotional tour, including my home, Toronto, Mayweather vs. McGregor finally sounded off this weekend, ending emphatically after a 10th round TKO.

From the moment McGregor and his camp instigated the idea of this fight with UFC President Dana White, and convinced Floyd Mayweather to come out of retirement for one last fight (with the speculation of back taxes to be paid) it has been nothing short of a well-planned, and at times dysfunctional, theatrical production with the main goal to make all parties’ pockets deeper except the pay-per-view audiences shelling out $100 to watch the fight.

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