On average we scroll through 300 feet (90 meters) of social media content daily. As a business owner or content creator that poses two major problems.
One, how do we go about creating something meaningful that will grab the attention of your target audience enough to make them slow their scroll?
And two, how do we stop ourselves from getting stuck scrolling down the social media content rabbit hole, which ultimately leads to a lack of true productivity and originality in our own work.
The addictive nature of social media makes it an ideal source for marketing to audiences (and an ideal source for wasting time.). But the sheer amount of content consumed in a day is shortening the attention span of that same audience. And more importantly our own.
What’s the answer? Purposeful content.
Purposeful content should lead our audiences and ourselves to do 3 things: Stop, think and eventually take action.We need to create it and we need to consume it. Everything else needs to be discarded.
“In the digital age, people spend countless hours throughout the day on social media and at the end of the day have absolutely nothing to show for it.” – Germany Kent