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The Right Way to Build Intrigue

KFC, formally Kentucky Fried Chicken, is planning to release a gaming console.

No, really. This isn’t fake news.

The KFConsole is a real console with real specs. KFC partnered with tech company Cooler Master to deliver gaming power in the form of 240fps on select titles at 4K resolution and 2TB SSD based storage solution with Seagate BarraCuda SSDs.

Oh, and it also has a built in warmer to keep your chicken hot for those late night weekend gaming sessions.

Whether or not the KFConsole will compete with market leaders Microsoft and Sony remains to be seen. For now KFC’s risky investment into the gaming industry has put their brand back on the pop culture radar. A place KFC hasn’t been since the launch of Toonie Tuesday back in the 90’s

All this from the fast food giant who arguably doesn’t currently offer the best fried chicken in the market today. But the idea is too intriguing to not pay attention. And that’s exactly the point.

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