December 26th is Boxing Day. The day after Christmas when we decide it’s time to do something for ourselves by waiting in line for hours for the door crasher deals we’ve been eyeing.
Like so many other events, COVID-19 lockdown precautions took away our Boxing Day experience forcing the closure of most retail businesses.
Where many other businesses prepared for lost sales, LEGO saw an opportunity to fill the void by officially declaring December 26th as LEGO Build Day – a celebration of creativity, imagination, and togetherness.
If families weren’t out shopping, they could be home doing something together. Like building LEGO sets. More likely ones that were unwrapped on Christmas. Which, we’re probably the sets bought in anticipation for LEGO Build Day in the first place.
The biggest times of crisis can bring out the genius we never knew we had. Whenever you get stuck always remember LEGO actually created their own holiday for the win.