There’s a reason why a wide selection of red wines are available in the market. You can pretty much find a wine in any price point, multiple flavours, textures, and imported from regions around the world.
Whatever fits your budget and personal taste, you can be sure you’ll find what you want, even if you have to pay a high price for it (like rare aged imports).
That’s the way market share works. Companies find opportunities to steal a piece of that market by expanding on an existing idea.
Our ideas don’t always need to be revolutionary in order to be successful. We just need to ensure there’s a low cost yet full body bottle of Australian Cabernet available on the market for those specific customers looking for it.