I’m here sitting on my living room couch thinking of what to write while watching the Sonic the Hedgehog movie with my young kids.
It dawned on me that the Sonic brand has been around for over 30 years. A single video game concept idea ended up creating dozens more video game titles, for major consoles and mobile phones, several TV series, books, toys, other random merchandise and now a full length feature film.
It’s not unusual to think that the original idea of Sonic was probably rejected a few times or shunned as being ridiculous. But once given the chance to flourish, the character Sonic has been infectious for at least 2 generations of fans.
If a blue, wise-talking, cartoon like hedgehog with blazing speed can evolve into multimillion dollar merchandise empire, then our ideas shouldn’t seem so outrageous that we’re afraid to share them with the world.