Blogs became popular in the late 2000’s because of the innate ability to provide a platform for sharing personal stories.
These stories were often reflective. Individuals detailing unexpected challenges and how they eventually conquered them. Sometimes it was just about being in the challenge and not knowing how to get out of it .
They were (and still are) appealing because they were personal. Relatable. These stories put us at ease because in that monument we realized we weren’t the only ones facing daily challenges.
Personal blogs have been replaced by content marketing strategies. Companies that do this well are good at sharing stories that touch us on a deeper level than just letting us know why their product or service is the one we should buy.
Whether in business or life, telling your story often is more beneficial then not telling it. Sharing the bad as well as the good reminds us all that journey to success is not without times we’d rather forget.