Skip to content

Sheldonbarrocks.com Posts

Networking Made Simple

If you want to write a book, support those you know who have written one. Buy it. Give them encouraging feedback. Tell others about it.

That’s just one example of building a community. Whatever creative focus you have, locate and support creatives that are already in that stream.

Yes it’s called networking. And networking is a fancy term for building a community. It’s the prerequisite for long term success.

Leave a Comment

Greatness on Dime

A few years ago I was approached by the owner for a mental health organization to create an official logo.

At the time I was operating a side business for different creative services and was confident I could pull of the job even though I didn’t have an extensive design background.

A week later I sent the final draft for the logo to the owner. He loved it and paid me according to the quoted rate we both agreed to.

A few months ago this same logo was on the owner’s t-shirt while he sat to discuss his organization during a segment on a well known television talk show.

The online software I used to create the logo only cost me only $17/month.

Creating greatness doesn’t always involve spending a lot on tools or training. There are so many valuable applications available to us in this digital age. Spend some time looking and you’ll be surprised at what you find.

Leave a Comment

Intimidation Is Overrated

In reality intimidation is just a facade in our minds.

Take for example beginning a new role at a new company.

We either think we’re not good enough, smart enough, creative enough to make it when we look at all of the talent around us.

Or we use our imagination to believe they are all ‘flexing’ on us while disregarding the knowledge we bring to the table.

A better thought process is to approach a new opportunity from the place of learning. Be confident in the knowledge and experience you hold and wait for opportunities to utilize it.

Leave a Comment

It’s Okay Enjoy Your Triumphs

That new career move that happens to be your dream job. A timely promotion. Opening your first business. Making your first company acquisition. Landing that tough client. Achieving the forecasted budget.

Take significant time to celebrate and enjoy those achievements. Even when others think you should move on because you’ve already taken a few victory laps. Take 10 more!

Accomplishments like the above are no easy feats. We often don’t take enough time to reflect on the hard work put into it. So don’t let anyone cap the amount of time you enjoy it.

Giving yourself time to be thankful, have gratitude and celebrate the moment provide the emotional fuel we need to move in to the next challenge with confidence.

Leave a Comment

Your True Circle Of Influence

Social media provides a platform for us to extend our circle of influence to people we’ve never met in countries we’ve never been to or sometimes even heard about.

But are we really extending some that hasn’t been perfected at it core?

What’s your relationship like with those in your household and how does your life affect them positively? What about close friends? Daily acquaintances? how do you impact their lives?

Do you give freely? Love freely? Help without expectation of something in return? How well do you know your neighbour(s)? Do you even know your their name?

Your true circle of influence starts at your core. Ground zero. Those closest to you. Social media and other alike tools are an extension of who we already are. It was never intended to be a starting point.

Leave a Comment

Don’t Be Afraid To Share Ideas

We all are afraid at times. Afraid our ideas will come across as small, not well educated or not complex enough to seem impressive.

And if someone thinks this about our ideas then what? It gets disregarded or not taken into consideration. Now the onus is on that individual to come up with something better. Your job is done until your ideas were proven to be of no effect.

This needs to be our thought process when we experience fear in offering our solutions and strategies at work, in creative groups, with business partners, etc.

There’s value in what you have to offer until someone proves otherwise. And if they happen to, you simply try again. professional growth comes with repeating this process over and over.

Leave a Comment

When Culture Shifts, Don’t Stop Learning

Moments in history always bring about changes to our culture. The way we interact digitally. How we do business. Our political system.

Having been born in 1980, it seems like every 10 years there’s an even on historical significance that takes place.

In 1988 it was the Gulf War. In 1999 it was W2K and then 9/11 in 2001. In 2008 to 2009 it was the financial crisis. And this year, 2020, the Coronavirus.

As time moves on its not just the new technology we need to understand better. It’s knowing how to effectively utilize these new tools to add value to the world around us.

Zoom has proved to be a beneficial tool for remote work during the COVID-19 quarantine. Still we need to learn how to use Zoom correctly to get the best out of it.

Additionally for leaders and managers how do we efficiently add software like Zoom into daily team operations and ensure it doesn’t become a hindrance to productivity?

What skills will now be in high demand? How will buyers you’re marketing to make their purchases going forward? What financial investments will be good bets in the next 5-10 years?

We can only answer these questions by giving our lives over to the process of continual education. Read, listen, discuss, work, and repeat.

Leave a Comment

Creative Loyalty Doesn’t Exist

Giving your word to someone and keeping is standard practice for maintaining your integrity throughout business and in life.

The same doesn’t apply to your own personal pursuits. Contrary to popular opinion, quitting or giving up can actually be a good thing.

Since 2010 I had launched and subsequently took down several online blogs. While I know there could have been some benefit in continuing with even just one of them, I was honest with myself about how much passion I really had for the project.

Each time I quit I opened myself to experience something new, while adding what I learned from my past experiences to help me excel.

There are those who are okay to continue working on something to uphold the moral code of ‘not quitting’ and ‘finishing what you’ve started’.

You don’t have to be that person. Feel free to quit and start something at your leisure. You’ll come to realize trail and error is the gateway to longterm success and growth.

Leave a Comment

Tell Your Story Often

Blogs became popular in the late 2000’s because of the innate ability to provide a platform for sharing personal stories.

These stories were often reflective. Individuals detailing unexpected challenges and how they eventually conquered them. Sometimes it was just about being in the challenge and not knowing how to get out of it .

They were (and still are) appealing because they were personal. Relatable. These stories put us at ease because in that monument we realized we weren’t the only ones facing daily challenges.

Personal blogs have been replaced by content marketing strategies. Companies that do this well are good at sharing stories that touch us on a deeper level than just letting us know why their product or service is the one we should buy.

Whether in business or life, telling your story often is more beneficial then not telling it. Sharing the bad as well as the good reminds us all that journey to success is not without times we’d rather forget.

Leave a Comment

Your Brand: Aim To Be A Proprietary Eponym

Kleenex, Q-Tip, Xerox, Band-aid, Jeep are just a few iconic brands that we broadly use to identify all products in their specific market.

The official term is Proprietary Eponym. It’s brand recognition at its finest. And it’s something we should strive for.

Here’s a brief description:

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark’s holder. (Wikipedia)

Realistically there’s a very low percentage of us achieving this feat. But that doesn’t stop us from trying to make it happen.

It’s all about the mindset we need to have when building our personal or business brands.

Our brands need to be strongly connected to a value proposition (A promise of value to be delivered, communicated, and acknowledged) to be effective but more importantly memorable.

Proprietary Eponyms have strong value propositions. We know what they can offer us just by their name alone.

Again we may not become generic trademarks but our brand strategy should be designed and established around this idea.

Leave a Comment
%d bloggers like this: